WHY RED?

THE STORY OF INNOVATION

59
INNOVATION LEADERS
8
SECTORS
100%
INNOVATION FOCUSED

THE INNOVATION STORY

Every great investment begins with a story. Ours is the story of innovation - how companies that invest in the future create value for shareholders.

THE INNOVATION PREMIUM

Research shows that companies with superior innovation characteristics consistently outperform their peers. This "innovation premium" is not just about technology - it's about the systematic identification of companies that invest in their future.

KEY INSIGHT: Innovation factors lead to future revenue growth and earnings surprises, creating sustainable competitive advantages.

ACADEMIC FOUNDATION

Our methodology is grounded in decades of academic research, combining insights from leading economists and financial theorists.

FAMA-FRENCH MODEL

Building upon the foundational work of Eugene Fama and Kenneth French, we extend their factor framework to include innovation-specific factors.

INNOVATION ECONOMICS

Incorporating research from Joseph Schumpeter's creative destruction theory and modern innovation economics literature.

TECHNOLOGY DIFFUSION

Applying Everett Rogers' diffusion of innovations theory to identify companies at the forefront of technological adoption.

PATENT ANALYTICS

Leveraging patent citation networks and innovation metrics to quantify technological advancement and innovation potential.

THE SECTOR EVOLUTION STORY

Why invest in innovation factors instead of sectors? Because sectors are born from innovation, and the winners of today become the losers of tomorrow.

THE DOW JONES TRANSFORMATION

1896: THE AGE OF RAILROADS & SUGAR

Railroad Companies 40%
Sugar Refineries 25%
Steel & Manufacturing 20%
Other Industries 15%

The original Dow Jones Industrial Average was dominated by the "innovations" of the 19th century: railroads that connected the nation and sugar refineries that fed the growing population.

2024: THE AGE OF TECHNOLOGY & HEALTHCARE

Technology 35%
Healthcare 25%
Financial Services 15%
Other Industries 25%

Today, the same index is dominated by technology and healthcare - the innovations of the 21st century. The railroads and sugar companies? Mostly gone or irrelevant.

INNOVATION CREATES SECTORS

Every major sector was once a breakthrough innovation. Technology started as "computing machines." Healthcare began with "modern medicine." What's next? Quantum computing? Gene therapy? Innovation factors identify these trends before they become sectors.

SECTORS BECOME OBSOLETE

The railroads that built America? Now a tiny fraction of the market. Sugar refineries? Replaced by artificial sweeteners and health consciousness. Innovation factors avoid the "sector trap" by focusing on what's next, not what was.

DIRECT INNOVATION BEATS SECTOR BETTING

Instead of betting on which sector will win, innovation factors bet on the companies that are creating the next sectors. While sector investors chase yesterday's winners, innovation investors own tomorrow's leaders.

THE INNOVATION ADVANTAGE

SECTOR INVESTING PROBLEMS

  • Betting on yesterday's innovations
  • Missing emerging technologies
  • Holding obsolete companies
  • Reactive, not proactive

INNOVATION FACTOR ADVANTAGES

  • Identifying tomorrow's leaders
  • Capturing emerging technologies
  • Dynamic company selection
  • Proactive innovation focus

THE INNOVATION FACTOR FRAMEWORK

Our proprietary model evaluates companies across multiple dimensions to identify true innovation leaders in the market.

R&D INTENSITY

Research and development spending as a percentage of revenue, weighted by industry benchmarks and historical innovation output.

PATENT QUALITY

Patent portfolio analysis including citation counts, technological impact, and forward-looking innovation potential.

GROWTH MOMENTUM

Revenue growth, market share expansion, and adoption rates of new technologies and business models.

TALENT DENSITY

Concentration of highly skilled technical talent, innovation culture, and intellectual capital investment.

MARKET DISRUPTION

Ability to disrupt existing markets and create new ones, measured through market cap growth and competitive positioning.

FUTURE READINESS

Strategic positioning for emerging technologies, including AI, quantum computing, biotechnology, and clean energy.

THE PERFORMANCE SHOWDOWN

Innovation factors don't just sound good on paper - they deliver results.

INNOVATION VS TRADITIONAL FACTORS

Innovation Factor +15.2%
Value Factor +8.7%
Momentum Factor +12.1%
Quality Factor +9.3%

RESEARCH HIGHLIGHTS

Our research demonstrates the persistent nature of innovation factors across different market cycles and economic conditions.

INNOVATION PREMIUM PERSISTENCE

Innovation factors exhibit persistent risk-adjusted returns that outperform traditional factor strategies over time.

2.3x
Higher Sharpe Ratio
-0.12
Beta to Market
0.85
Information Ratio

WHY INNOVATION FACTORS NOW?

The convergence of multiple technological revolutions creates unprecedented opportunities for innovation-driven companies.

AI REVOLUTION

Artificial intelligence is transforming every industry, creating unprecedented opportunities for innovation-driven companies.

CLIMATE INNOVATION

The transition to clean energy and sustainable technologies is driving massive investment in innovation across sectors.

BIOTECH BREAKTHROUGHS

Advances in biotechnology, genomics, and personalized medicine are creating new investment opportunities in innovation.

READY TO INVEST IN INNOVATION?

Join the future of factor investing with RED Diamond Brothers Innovation Factor ETF. Capture the innovation premium with rigorous methodology and academic foundation.